After more than 30 years in golf, I kept seeing the same thing. Golfers had more data, more technology and more information than ever, but the mental side of the game was still difficult to understand.
It became even more personal watching my son play competitive golf. I could see how much confidence, pressure, reactions and decision-making affected performance, but there was no simple way to capture and understand those things over time.
That was the starting point for FoCoCo.
FoCoCo is an AI coaching company.
We have spent well over a year building a coaching experience designed to make the mental side of golf more personal, understandable and useful.
The goal has always been simple: make sophisticated coaching intelligence feel easy for the golfer using it.
Simple at the front. Powerful behind the scenes.
PGA Member since 1996
Dirk Delfortrie is a serial entrepreneur, product creator and PGA Member since 1996. Across more than 30 years, he has built businesses and products inside and outside golf, developed his career through Callaway Golf and led PGA Catalunya as Director of Golf. FoCoCo brings together his experience in golf, leadership, product creation and entrepreneurship.
“I wanted to take something every golfer knows matters, the mental side of the game, and make it simple, personal and useful. Not theory. Not generic advice. FoCoCo looks at what actually happens in your game, how you prepare, react, decide and respond, and helps you understand the patterns behind it. That's what we built it for, to make the mental side of golf easier to see, understand and coach.”
Building FoCoCo since May 2025
FoCoCo started in May 2025 with a simple idea: use AI to make personal coaching more accessible, more connected and easier to use.
Since then, a small team has been building and refining the technology, coaching experience and product behind FoCoCo.
FoCoCo continues to evolve as we learn, improve the technology and understand more about how golfers use their coach.
FoCoCo was founded by Dirk Delfortrie and is operated by Quantum Surprise, Unipessoal Lda., a Portuguese company.
Golf is where FoCoCo begins.
It is a sport where technical ability, decision-making, confidence, focus and reactions constantly interact. That makes it the perfect place to build and prove a more personal form of AI coaching.
Our focus today is simple:
Build the best AI Golf Mind Coach possible.
What we are building goes beyond a traditional golf app.
The long-term vision is to take what we learn in golf and continue developing coaching intelligence that can understand an individual over time and become increasingly personal to them.
Golf first. Then we evolve from there.